Ferrero, Froot Loops and Maker
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U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.
US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.
The brand behind famous cereal brands like Frosted Flakes, Froot Loops and Rice Krispies is being sold in a $3.1 billion deal, the companies confirmed in a news release on Thursday, July 10. The Ferrero Group has agreed to acquire WK Kellogg Co for $23 per share in cash,