The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.

Netflix scored a total of 65 million viewers for its Christmas Day NFL games between the Ravens-Texans and the Chiefs-Steelers

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.

The NFL’s Netflix debut was a success – as far as streaming goes, anyway. But even with Beyoncé performing at halftime, the games’ ratings were roughly on par with last year’s Christmas viewership, which was aired on broadcast and cable TV.

Netflix's premiere foray into NFL broadcasts wasn't flawless, but adding Beyoncé as halftime entertainment saved Christmas.

Instead, Beyoncé was joined by backup dancers—including daughter Blue Ivy Carter, who got a shoutout in the lyrics to one of her songs—and a marching band, plus Post Malone and Shaboozey. That was during the live part of the performance because there was also a pre-recorded intro set in the stadium tunnels,

Beyoncé performed a medley of hits from her record-breaking "Cowboy Carter" album during Netflix's first-ever NFL Christmas Gameday halftime show on Wednesday. The big picture: Guests at the show in Houston,

Beyoncé is headlining an NFL halftime show on Christmas Day, lending her star power to a sporting event that Netflix is hoping will assert its status as a player in live sports programming.

Beyoncé's last two halftime show performances came during the Super Bowl, this time she'll headline a Christmas Day game.

Fans were surprised this week by Beyoncé’s performance during the NFL holiday program on Netflix.

Beyoncé's revolutionary NFL Christmas halftime show draws 65 million viewers smashing records and outshining the game while debuting Cowboy Carter.