Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

It's RTX 5070 vs 4090, and the new $549 gaming GPU beats the former flagship graphics card in Marvel Rivals, but with a big catch.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

The four GPUs in the lineup include the RTX 5070, RTX 5070 Ti, RTX 5080, and the RTX 5090. They start off at just $549 and go up to $1999. For now, there is no information on the cheaper RTX 5060 models, but they can be expected to be somewhere in the $350 to $400 range.

The new NVIDIA RTX 5000 series of cards have just been unveiled, but how do the card's hardware and cost stack up with one another?