Rubicom Agency – an independent strategy and creative company operating across the MENA region with roots in Beirut and Dubai – has appointed Roy Nasrallah as Group CEO, marking a new phase of growth ...

Bekheit brings more than 15 years of senior executive experience spanning across government, entertainment, financial services and media.

The Parkin campaign came to life in partnership with FP7 McCANN MENAT, Magna MENA, Burson, Netizency and No Garlic No Onions.

Esports Foundation's Mohammad Al Nimer shares why marketers are increasingly allocating a share of their spend on gaming.

"In April the focus is not on fear, but faith. It trades noise for clarity, ego for presence and purpose, and pressure for ...

We Are Social’s Danielle Bedin says the regional brands that will define the next decade will be the ones with the most ...

Serviceplan Arabia’s Sara Eid explains why Saudi advertising must govern artificial intelligence before AI begins to amplify ...

Capital Bank Group’s Touleen Barto says that the one challenge the marketing industry must address on priority in 2026 is ...

Scaling mobile campaigns in the GCC has never been more appealing-or more complicated, writes 5th Element's Garima Saxena.

Dubai Culture and Arts Authority’s Saleh Al Breiki reveals why cultural localisation is becoming essential to brand ...

Each one of the young talents featured below has been nominated by their agency, backed by senior leadership, and recognised ...