The shopping app market is one of the largest on mobile, generating over $3 trillion in annual sales across marketplaces, fashion brands, supermarkets and specialist retailers. China and the United ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The growth of in-app subscriptions across many ...

Phoena is a mobile adtech leader with an engineering background and experience spanning sales, partnerships, product, and operations. Currently, she leads sales and operations across the Americas at ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

Gummicube has published a new downloadable guide designed to help app developers and marketers improve performance across the Apple App Store and Google Play, as competition for discovery continues to ...

The health & fitness app category spans a wide range of apps, including everything from workout routines, to calorie counters, to menstruation cycles. Some focus on solo-rewarding users for hitting ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.