As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

Chris Wade (pictured above, left), WPP’s longstanding director of communications and corporate affairs, is leaving the advertising and PR behemoth to be replaced by one of the UK PR industry’s ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...

India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company ...