AI agents are rapidly redefining marketing by automating workflows, reducing manual effort, and reshaping team structures. As enterprises adopt agentic systems, the focus shifts from execution to ...

Neha Malhotra has been appointed Senior Vice President – Marketing at Zee Music Company. The news has been shared by Malhotra ...

Pokharel was taken into custody for several days before being released on personal guarantee but has to cooperate with ...

The central government has appointed senior IOFS officer Devinder Kumar as the Chief Vigilance Officer (CVO) of Prasar ...

The meeting was attended by organisations like DIGIPUB News India Foundation, Editors Guild of India, Indian Women Press Corp ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young ...

Why Unilever’s influencer pivot risks missing the point Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO ...

The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know ...

The campaign has come under fire across social media, with users and influencers questioning its ethics, intent and ...

Is zero interface marketing a challenge for brand differentiation goals? Industry observers say brands now need to interpret ...

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

After close to four years at TMRW, an Aditya Birla venture for D2C brands, Raghuvar Seth joins Aditya Birla Lifestyle Brands ...