European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.