Over the past year, the North American Whitebridge Pet Brands business generated approximately $325m in retail sales.

Whitebridge, which includes the Tiki Pets and Cloud Star brands, is General Mills' fifth pet brand acquisition, building on its 2018 purchase of pet food company Blue Buffalo for $8 billion to strengthen its pet business.

General Mills Inc., known for cereal brands such as Cheerios, made its fifth acquisition in the pet food sector since 2018 by buying the North American unit of Whitebridge Pet Brands in a deal valued at $1.