Oct 20, 2020 · Depending on your industry, a secondary logo can be vertical or horizontal. Alternate secondary logos tend to be stripped-down, stacked versions of your primary logo. Your secondary logo is also known as an alternate logo.

Jun 17, 2021 · Also commonly known as secondary logos, alternative logos (or alternate logos) are a must-have for your business. In this post, I’ll be covering exactly what they are, why you need one, and how you can use one to promote and grow your business while maintaining consistent branding.

Jan 29, 2025 · A logo variation is an alternate version of your primary logo design. The variation gives your brand the ability to be cohesive, consistent and recognizable in many settings. It makes you adaptable.

Aug 17, 2020 · Your alternate logo is a variation created to compliment your main logo, but usually it is usually simplified and/or uses a different layout to make sure you always have options no matter where you want to use it.

A logo variation is an alternate version of a brand’s primary logo, designed for different placements, sizes, and formats. Variations ensure brand consistency across digital and print media, including full, icon-only, stacked, and monochrome versions.

Oct 4, 2023 · Why then, are words like submark and alternate logo and wordmark, being thrown around like confetti? You see, it’s commonplace to think that as a business, you only need one logo version (called a primary logo) to represent your brand.

Think of an alternate logo as a sibling to your main logo—it’s related but slightly different. It’s not a total reinvention, just a variation that keeps the vibe of your primary logo but adapts it for different situations.

An alternative logo helps brands adapt to different mediums and target audience. Learn how to create the alternatives of logo from examples.

Aug 24, 2020 · Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Oct 7, 2023 · Each logo variation has a different layout that is specific to it’s purpose. Some examples of the logo designs that I provide to my clients include: Primary, or main logo. Secondary, or alternate logo. Submark logo. Logo Icon. Colour variations. Let’s look at some of these examples of logo variations now and how you can apply them to your ...