Dove marks 20 years of its iconic ‘Campaign for Real Beauty’ with …
Jun 28, 2024 · 20 years ago, Dove took pioneering steps to showcase real beauty with its Campaign for Real Beauty. In 2004, it revealed a startling truth; only 2% of women considered themselves beautiful. Since then, the Campaign for Real Beauty has challenged society, media and the beauty industry itself to chang
Spikes Asia reveals 2025 juries – Campaign Brief Asia
Dec 5, 2024 · Spikes Asia has released the full line up of 2025 Jury line-up, which includes for the first time a representative from Mongolia. The full list of those sitting on this year’s juries is listed below:
Samsung brings its free streaming TV service to Southeast Asia
Nov 12, 2024 · Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers free, instant access to a wide range of live TV channels across entertainment, news, movies and more, launches in three markets across Southeast Asia. Samsung is the first Original Equipment Manufacturer (OEM) to
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Dentsu unveils key 2025 media trends: The Algorithmic Era Drives ...
Oct 10, 2024 · dentsu has released its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iProspect, explores the profound changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement, expected to shape the media landscape in …
The Shout Group picks up five new clients for FCB SHOUT …
Oct 25, 2024 · The Shout Group continues growth with five new clients added to FCB SHOUT Malaysia’s roster of clients. Headlining the wins is its appointment by Japanese beauty brand Kao Malaysia, who have entrusted the agency to handle key campaigns for 2025.
Campaign Brief Asia spotlight on Tay Guan Hin, APAC Regional …
Dec 9, 2024 · Campaign Brief Asia caught up with the The One Club for Creativity’s newly appointed Regional Director-APAC, Tay Guan Hin, to ask him a few questions about the new role and more.. 1) The obvious first question is why you decided to go from a CCO/Creative Chairman role to the other side of the fence with a global award show.
Digital October Statshot: Southeast Asians among the world’s …
Oct 25, 2024 · We Are Social, global socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024 October Statshot, the quarterly update in their Digital 2024 report series on social media and digital trends worldwide.. In this latest update, the October Statshot shows that global social media user identities* are now at 5.22 billion which equates ...
Brilliant & Million launches social petition encouraging KFC …
May 27, 2024 · Crispy chicken skin has long been a cherished component of Thai snacking culture. KFC Thailand has partnered with Brilliant & Million Thailand to create the ‘The Social Fast Food Petition’ campaign, asking KFC consumers to …
GOVT Singapore creates brand campaign for OCBC
Jul 2, 2024 · Koh Ching Ching, Head of Group Brand and Communications, OCBC Bank, said: “Through the two films, we hope to share that as OCBC helps to realise your aspirations, our solution is perfect only if it perfectly fits for you, and that we will walk the journey together with you to achieve greater heights.