Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Adam Driver turns 5-star Amazon reviews into theatrical …
Nov 20, 2024 · In three of the campaign’s initial spots, Driver narrates reviews of a plush seal, a Dutch oven and — in a minute-plus ad — a banana slicer that has found viral success over the years. In the ads, a suited Driver sits on a leather chair in front of a Christmas tree, Amazon boxes and a pianist playing a version of “O Tannenbaum” reminiscent of …
Super Bowl LIX: Tracking every ad | Marketing Dive
Nov 26, 2024 · Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super Bowl advertising inventory, with a 30-second ad going for about $7 million.. Brands were quick to begin unveiling their big game plans, including Skechers, which announced what will be its 12th appearance just three months ...
Why Home Depot is turning to DIY as its retail media network …
Oct 8, 2024 · Ad-serving company Kevel announced today (Oct. 8) that Orange Apron Media will use its API-based Retail Media Cloud solution to help power its media offering. Additionally, Home Depot has enlisted retail media platform Pentaleap, which offers an ad server, a publisher manager and an API that helps bring tech and ad units together.
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.
Target debuts ‘weirdly hot’ Santa for second holiday advertising …
Nov 14, 2024 · Dive Insight: Target is taking an unusual approach for the holidays, running two distinct marketing campaigns for the first time. The strategy was informed by consumer insights that revealed many people believe the season becomes a stressful and “transactional chore” as the calendar advances, according to the announcement.
New brands jump at endorsement deals with influencers, …
Sep 30, 2024 · The “2024 Celebrities & Influencer Report” from SponsorUnited evaluated over 650 brands and 1,350 deals. The report also evaluated 3,000 celebrity and influencer posts made between Sept. 3, 2023 and Sept. 2, 2024.
How Coke and Pepsi's rivalry shaped marketing — and where it …
May 3, 2022 · Getting to the roots. Coke and PepsiCo, Pepsi’s parent company, may be two multinational corporations whose reach and extensive product portfolios can make the mind reel, but their story is also one with a clear underdog.The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” while Pepsi’s sat around ...