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Ethical Marketing Practices for Businesses of All Sizes
In addition, email tracking can provide valuable insights into how people engage with your marketing messages, helping you optimize email campaigns for maximum impact. Ethical marketing practices should extend to all aspects of a company's operations, including its marketing collateral.It's essential to ensure that any claims made in marketing materials are accurate and transparent, and that ...
Three Market Penetration Tactics That Boost Sales and Growth
Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a market can have a complex series of effects on your sales and growth that go beyond simply making a ...
MarketingProfs In-Person and Online Events Schedule
MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual conference, MarketingProfs B2B Marketing Forum.
A Messaging Framework: Why You Need It, How to Build It
Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business. Going through the exercise of creating it helps you to better understand your company—not just ...
Customer Persuasion: Psychology & Behavior | MarketingProfs
Simply put, there are too many factors influencing customer behavior for you to waste time looking at the wrong businesses. Luckily, in this digital era, you can collect customer data through numerous platforms, such as websites, point-of-sale systems, social media, surveys, Big Data analytics, and more. Once you've compiled current customer data, analyze it for trends that pertain to company ...
Audience Analysis in 6 Steps | MarketingProfs
Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, audience analysis allows businesses to understand current …
Digital vs. Traditional Advertising | MarketingProfs
Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are especially price-sensitive during a recession, so raising prices seems out of …
Marketing Forum, Marketing Message Boards - MarketingProfs
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Marketing as a Service: Outsourcing Marketing | MarketingProfs
When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more ...