This Much I Learned: M&S on consistency and transformation
Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its heart.. The retailer faced hard times after dropping out of the FTSE 100 in 2019 and embarked on a transformation programme in 2021.
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
Marketing News | Marketing Week
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
Latest Articles - Marketing Week
The latest articles from Marketing Week. As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry.
The future of digital advertising: Four key trends shaping 2024
Nov 24, 2023 · With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of …
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Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising ...
Oct 3, 2024 · Source: Shutterstock. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal than ever to drive impactful work, argues Marketing Week columnist and …
Marketing Week | marketing news, opinion, trends and jobs
Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Greggs CEO: ‘Popularity’ of brand has boosted sales as inflationary ...
Jan 10, 2024 · Data from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.
Mark Ritson - Marketing Week columnist
Oct 14, 2016 · Mark Ritson is a brand consultant and marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT.