AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Dec 4, 2024 · Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform ...
Nov 13, 2024 · Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, …
Programmatic I/O: How Programmatic Platforms Can Capitalize …
Sep 25, 2024 · Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame.
Technology - AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Latest - AdExchanger
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.