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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
Mar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Cadbury 5 Star gives the AI revolution a humorous pushback
Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
MiQ scouts for a CEO to lead its Indian operations
Oct 1, 2024 · MiQ’s co-founder and global CEO, Lee Puri, has long enjoyed his visits to India. These trips offer him a chance to engage with the company’s 225 clients, a relationship base built steadily over the last decade and a half.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in …
Jul 25, 2024 · Parle and Britannia have emerged as the most chosen in-home and out-of-home fast-moving consumer goods (FMCG) brands in the nation, according to the latest Kantar Brand Footprint India 2024 report, . The research, conducted on over 445 FMCG brands based on Consumer Reach Points (CRP), places Parle at the top spot as the most chosen in-home FMCG brand for the 12th consecutive year with a CRP ...
Infloso unveils Molly, an AI marketer set to revolutionise global ...
Sep 18, 2024 · Indian marketing tech company Infloso has launched what it describes as the world’s first artificial intelligence (AI) marketer. Named Molly, the AI tool promises to execute end-to-end marketing campaigns autonomously, potentially reshaping the global marketing landscape by reducing the need for human intervention.
The CMO’s MO: Rahul Talwar provides insights on AI, …
Sep 19, 2024 · The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building. The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high …
The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, …
Oct 7, 2024 · The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace. From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of …
Agency of the Year 2024 winners: South Asia - Campaign India
Dec 3, 2024 · The 2024 Campaign South Asia Agency of the Year awards honoured trailblazers in advertising, marketing, and media, spotlighting the region’s outstanding creative achievements.This year’s event saw a dynamic mix of fresh talent making waves and seasoned players solidifying their legacy. From McCann Worldgroup India’s impressive sweep to Havas Media India’s rising prominence and Famous ...
Birla Opus' feel-good animated film paints a new brand message
Jun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’